Dj, who founded Alpha Pup in 2019 started this brand because of his love of dogs. Dj's first pet was a working dog breed who many trainers had dismissed and refused to work with. Dj who's goal was to never give up on his dog began to learn the skills and the trade of training working breed animals for owners with cases like his. "These animals are not just animals they are family and you dont give up on family." Dj then went on the start his brand under the Alpha Pup name. The name embodies the mindset of a well trained animal. They are better and stronger once having gone through these training programs. A working dog is a great pet but not without great effort.